Privacy Policy

Sword Medical UK Ltd takes its obligation of Data Protection very seriously. We respect your privacy and are committed to protecting your Personal Information that we may hold within our company.

We balance the benefits of activities like research and data analytics to improve our products and service delivery, with our other commitments, including fairness, transparency and non-discrimination.

This is our main Privacy Policy which describes how we use Personal Information that we collect as part of our business activities.

Personal Information is obtained from a variety of sources, including:

  • telephone calls, emails, meetings and other communications
  • At trade shows and events where delegate lists are provided and lead sheets are filled out
  • Our Sword Medical UK Ltd website
  • Patient data is stored on some Sword Medical UK Ltd equipment used in hospitals

Personal Information may be provided to us by you directly or by a third party.  For example, a purchase order is received with your contact details which we will keep on file to communicate and update you and your company on the processing of orders.

Please note:

Before providing us with Personal Information about another individual you must (unless we agree otherwise): (a) inform the individual about the content of this Privacy Policy and any other applicable privacy notices provided to you; and (b) obtain their permission (where possible) to share their Personal Information with us in accordance with this Privacy Policy and other applicable privacy notices.

The Personal Information we collect and hold about you and other individuals will differ depending on our relationship, including the type of communications between us and the products and services we provide. Different types of Personal Information will be held if you are a consumer or if you have enquired about our services.

What information do we collect and hold?

The Personal Information we collect and hold depends on our relationship with you.

It will often include information relating to:

  • contact details (telephone number, email address, postal address)
  • general information (occupation, title, hospital/department you work in)
  • finance and banking information in order to set up customers and process orders
  • communication history
  • online activity information (this may include IP address, social media account identifier) and any other personal information that you may provide us online
  • marketing preferences

How do we use Personal Information?

We use Personal Information for different purposes depending on our relationship with you.

The main purposes are to:

  • carry out our day-to-day business activities. To supply you with medical products and services relating to existing equipment
  • communicate with you
  • obtain feedback and manage complaints
  • manage, develop and improve our business, products and services (including using data analysis)
  • advertise and market our services

Securing your Personal Information

Information security is extremely important to us. We put in place technical and physical security measures to keep Personal Information safe and secure.

If, despite our efforts, you believe that Personal Information is no longer secure, please tell us so that we can resolve any security issue.

Sword Medical UK Ltd uses appropriate technical, physical and organisational measures, which comply with data protection laws to keep Personal Information secure. As most of the Personal Information we hold is stored electronically we have implemented appropriate IT security measures to ensure this Personal Information is kept secure.  For example, we may use anti-virus protection systems, firewalls, and data encryption technologies.  We have procedures in place at our premises to keep any hard copy records physically secure.  We also train our staff regularly on data protection and information security.

How long do we keep Personal Information for?

We will keep your Personal Information only as long as necessary for the purposes for which we collected it and to comply with applicable law.

Depending on our relationship with you, we may keep your Personal Information for a number of years after our relationship ends.

What are your Personal Information rights?

Right of access to Personal Information: You have the right to receive a copy of the Personal Information we hold about you and information about how we use it.

Right to rectification of Personal Information: You have the right to ask us to correct Personal Information we hold about you where it is incorrect or incomplete.

Right to erasure of Personal Information: This right entitles you to request that your Personal Information be deleted or removed from our systems and records.  However, this right only applies in certain circumstances.

Right to restrict processing of Personal Information: You have the right to request that we suspend our use of your Personal Information.  However, this right only applies in certain circumstances.

Right to object to processing of Personal Information: You have the right to object to our use of your Personal Information in certain circumstances.

Right to withdraw consent to processing of Personal Information: Where we have relied upon your consent to process your Personal Information, you have the right to withdraw that consent.

Right to complain to the relevant data protection authority: If you think that we have processed your Personal Information in a manner that is not in accordance with data protection law, you can make a complaint to the data protection regulator.  If you live or work in an EEA member state, you may complain to the regulator in that state.

How to contact us in relation to your Personal Information

If you have any questions, concerns or complaints about the way your Personal Information is used by us, you can contact us by email, post or phone using the details below:


By Post:                Sword Medical UK Ltd, International Square, Birmingham International Park, Solihull, B37 7GN

Phone:                + 44 (0) 203 4111947

This Privacy Policy was last updated 28th May 2018